The P&G Memo that led to focused brand teams

Posted on by vulkanoff

Sometimes you stumble upon pieces of knowledge that manage to distill whole professions in a few eloquently written paragraphs.

I’ve studied marketing and branding for more than 10 years now and this memo, sent out to the marketing team of P&G 88 years ago, is the best description of the “brand men”’s duties and responsibilities I’ve ever seen.