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Blog by Pavel Valkanov

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Tag: p&g

The P&G Memo that led to focused brand teams

Sometimes you stumble upon pieces of knowledge that manage to distill whole professions in a few eloquently written paragraphs. I’ve studied marketing and branding for more than 10 years now and this memo, sent out to the marketing team of P&G 88 years ago, is the best description of the “brand men”’s duties and responsibilities… Read more The P&G Memo that led to focused brand teams

Posted on 25/10/2019 by vulkanoff
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