Upselling the new iPhone 6 and iPhone 6 Plus
A point that John Gruber and Rene Ritchie discussed on the latest episode of The Talk Show was the seemingly “punitive” pricing of the different models of the new iPhones.
Apple doubled the storage capacity of the second and third tier of the new phones. The 32GB one becomes 64GB and the largest one is now 128GB. Overall the increase is very welcomed. It has become quite difficult to manage your collection of pictures,videos and music with just that much space. On top of that when doing the annual upgrade to the new version of the iOS you are required to have at least 4GB free space.
Then why keep the entry level 16GB and not double it as well? The marketing sense is clear, make the entry model less desirable and make upselling to the second best easier. The difference in industrial cost between the 16GB storage and 64GB chips is far from the $100 you pay if you want to...
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