Blog by Pavel Valkanov
Launching a new brand can be a daunting experience, doubly so when budgets are tight and you need to ruthlessly optimise your paid social campaigns. Paid social is by no means a mandatory channel when launching a new product or service. Some clever PR and the right product-market fit can get quite a lot of… Read more Launching new brand using paid social channels
I’ve been thinking and even writing about email a lot lately. Part of it is because of my job, but the most recent spark of inspiration came from a delightful twitter thread by Hugh Weber about his 11-year old daughter Emerson and her habit of writing letters: I highly suggest you read the whole thing… Read more Writing better email newsletters
hey.com, a project by the people behind basecamp.com, is launching this April. The concept – email is broken and someone needs to fix it. You can read through their launch manifesto and apply to the waiting list, if you are interested. As a person working with email and advising e-commerce brands how to use it,… Read more Misconceptions about email
When the company that makes most of their money from advertising starts policing other people’s ads, one can very quickly figure out that there might be some conflict of interest going on. I personally believe that the majority of Google’s employees sincerely want to improve the quality of the online experience and block bad ads.… Read more Google Chrome will start blocking intrusive ads from 9th of July 2019
When was the last time you saw an ad on the web (while browsing, not reading an article about the best digital ads) and you though – “Wow, that is amazing!”? Unless you are very observant, have great memory and are browsing only high quality websites you can’t remember even a single ad. That, sadly, is… Read more 2017. Advertising is still killing the web