Should you optimise for organic GEO?
The SEO world is facing its biggest shake-up in decades. As chatbots and AI-powered assistants like ChatGPT, Gemini, Perplexity, and Claude increasingly serve as primary sources of information, a new term has entered the digital marketing vocabulary: Generative Engine Optimisation (GEO). GEO refers to the process of optimising your website or content to appear in… Read more Should you optimise for organic GEO?